I am trying a new experiment at the store. CafePress is discounting all calendars, so I've lowered my prices, and now the calendars are under $5. Then I decided I'd target some Google AdWords ads for border collie calendars and bulldog calendars, and "pet" calendars. I wanted to see if there was any difference between very targetted and rather general ads. The discount only runs until December 3, and I may, or may not, run my ads that long depending on their success.

It's always a little unnerving to see the money I spend on Google, not being made in the store. Like I said to my spouse, I am making money, I am just not making a profit yet ;)